MISSION STATEMENT
Charleston Fashion Week’s® Emerging Designer Competition: East (EDC:E) seeks and supports a community of up-and-coming and undiscovered talent in the realm of fashion. EDC:E believes in the value of spotlighting a new generation of innovative designers in the multiple genres of fashion. The mission of the EDC:E is to offer a platform for aspiring designers living in the Eastern United States to showcase their talent on the runway at Charleston Fashion Week® and gain the attention of national press and buyers.

EMERGING DESIGNER COMPETITION: EAST OVERVIEW
Designers chosen by the Fashion Panel as semifinalists will show their Fall 2012 collections at Charleston Fashion Week® the evenings of Tuesday, March 20 through Saturday, March 24, 2012. A select number of semifinalists will show each night where one (1) designer from each evening will be selected by a panel of judges as a finalist to advance to Saturday evening and have the chance to be named the Grand Prize Winner. The final schedule will be announced by Charleston Fashion Week® at a later date.
Designers must present collections for Fall 2012 or Swimwear/Resort 2013 and include twelve (12) looks in total. Semifinalists will be asked to show eight (8) looks the night of their runway presentations (the nights of Tuesday, March 20 – Friday, March 23). Finalists will be asked to show their entire collections (the original eight (8) looks plus an additional four (4) looks) on Saturday, March 24, 2012.

PEOPLE’S CHOICE COMPETITION
Each evening during Charleston Fashion Week®, Tuesday, March 20 through Saturday, March 24, 2012, event attendees will have a chance to choose their favorite Emerging Designer semifinalist shown on the runway. The People’s Choice winner will be announced at the end of each evening and will receive a $250 cash prize.
PRIZE PACKAGES
2012 Emerging Designer Competition: East Grand Prize Winner will receive the following prize package:
- $5,000 cash prize
- $10,000 online marketing and promotional package from F22 Designs
- Professional hi-quality lookbook images of the Winner's Fall collection will be photographed by J.Balliet: Photographer
- Free runway show at Charleston Fashion Week® 2013
- David Yurman wide cable classic cuff bracelet (sterling silver and 18 karat yellow gold. Fits standard medium wrist)
2012 Emerging Designer Competition: East People’s Choice Winners will receive the following:
- $250 cash prize for one Emerging Designer each evening during Charleston Fashion Week®, Tuesday, March 20 through Saturday, March 24, 2012.
*Charleston Fashion Week®, its parent company and all affiliates are not liable for any prizes not delivered as agreed by third party vendors.
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